A majority (58 per cent) of US consumers value clothing labels for garment information, with size (83 per cent) and care instructions (80 per cent) being most useful, as per a Cotton Incorporated survey.
While 75 per cent prefer printed labels over QR codes, 66 per cent are comfortable using QR codes.
Gen X are most likely to avoid unlabelled clothes.A majority (58 per cent) of US consumers value clothing labels for garment information, with size (83 per cent) and care instructions (80 per cent) being most useful, as per a Cotton Incorporated survey.
While 75 per cent prefer printed labels over QR codes, 66 per cent are comfortable using QR codes.
Gen X are most likely to avoid unlabelled clothes.
58% of US consumers value clothing labels for information: Cotton Inc
