‘Challenging’ has overtaken ‘uncertainty’ as the word executives polled in ‘The State of Fashion 2026’ report used most frequently to describe the industry in 2026, with tariffs cited as the topmost hurdle.
Forty-six per cent say they expect conditions to worsen next year, while 36 per cent view North America as unpromising or very unpromising.
A quarter believes industry conditions will improve in 2026.‘Challenging’ has overtaken ‘uncertainty’ as the word executives polled in ‘The State of Fashion 2026’ report used most frequently to describe the industry in 2026, with tariffs cited as the topmost hurdle.
Forty-six per cent say they expect conditions to worsen next year, while 36 per cent view North America as unpromising or very unpromising.
A quarter believes industry conditions will improve in 2026.
