Nearly half of UK shoppers now prefer in-store shopping over online, driven by the joy of trying on clothes and convenience, according to research by Battersea Power Station.
Two-thirds use fashion for confidence, not trends, though many find fitting room mirrors emotionally challenging.
Younger shoppers also seek engaging in-store experiences.Nearly half of UK shoppers now prefer in-store shopping over online, driven by the joy of trying on clothes and convenience, according to research by Battersea Power Station.
Two-thirds use fashion for confidence, not trends, though many find fitting room mirrors emotionally challenging.
Younger shoppers also seek engaging in-store experiences.
